Digital marketing is the use of online platforms and digital technologies to promote products, services, or brands. It involves strategies like search engine optimization (SEO), social media marketing, email campaigns, and online advertising to reach and engage audiences. Unlike traditional marketing, digital marketing allows businesses to target specific audiences, track performance in real time, and adjust strategies quickly for better results. It’s a cost-effective, data-driven approach that helps brands build awareness, attract customers, and increase sales in the digital world.